But Henrik Westander…

”But Henrik Westander at PR agency Westander lamented the fact that very little appeared to have changed in the defence industry in marketing terms over the last three decades.
– I remember how [Swedish defence firm] Bofors marketed an anti-aircraft gun in the United States in the 1980s using an image of a sharp-shooting cowboy drawing both his pistols at the same time. They wanted to give the impression that it was all a game, and it’s still like that now, he told Expressen.”

Thelocal.se den 9 april 2012