The secret, according to…
”The secret, according to Swedish author Jessica Cederberg Wodmar, who has written a book on the subject, is coming up with a labelling system that is easy to understand and credible.
– The problem is that no-one has come-up with a label that sets a standard that everyone else wants to use,” she said.
If the new Swedish labels are a success, however, she fully expects to see them copied in other countries around the world.”
BBC World News den 8 december 2009